Where to Place QR Codes: Complete Placement Guide
Strategic placement is key to QR code success. Here's where to put them for maximum effectiveness.
Best Placement Locations
- Eye Level: 1.5-1.7 meters high (natural viewing height)
- Waiting Areas: Elevators, queues, reception desks, waiting rooms
- Point of Interest: Product displays, checkout counters, information desks
- High Traffic Areas: Entrances, exits, main walkways
Placement by Material Type
Business Cards
- Back of the card (leave front for essential info)
- Bottom right corner
- Minimum 1.5 x 1.5 cm
Posters and Flyers
- Bottom right corner (natural eye flow)
- Near call-to-action text
- Away from folds or creases
Product Packaging
- Side panel (visible when product is displayed)
- Not on curved surfaces
- Away from seams or edges
Signage
- At eye level
- Well-lit area
- Not in direct sunlight (can cause glare)
What to Avoid
- Curved or rounded surfaces
- Reflective materials
- Areas that get damaged easily
- Too high or too low placement
- Hidden or hard-to-reach locations
Testing Your Placement
- Place QR code in intended location
- Test scan from typical viewing distance
- Test in different lighting conditions
- Test from different angles
- Get feedback from others