QR Codes on Posters and Flyers: Marketing Guide
Posters and flyers with QR codes can significantly increase engagement and track campaign effectiveness. Here's how to do it right.
Step 1: Determine Your Goal
What do you want users to do when they scan?
- Visit a website or landing page
- Download an app
- Get a discount code
- Sign up for an event
- Watch a video
- Follow on social media
Step 2: Size Your QR Code Correctly
For posters viewed from distance:
- Small poster (A4): 3-5 cm QR code
- Medium poster (A3): 5-8 cm QR code
- Large poster (A2+): 10-15 cm QR code
Formula: QR code size = viewing distance ÷ 10
Step 3: Placement Strategy
Best placement locations:
- Bottom right corner (natural eye flow)
- Near call-to-action text
- Away from folds or creases
- At eye level when posted
Step 4: Add Compelling Call-to-Action
Include clear instructions:
- "Scan for 20% off"
- "Scan to learn more"
- "Scan to download"
- "Scan with your phone camera"
Make it clear what value users will get.
Step 5: Design Best Practices
- High contrast (black on white or white on dark)
- Maintain quiet zone (white border around code)
- Don't distort or stretch the code
- Test print quality before mass printing
Common Use Cases
- Event Posters: Link to ticket sales, event details, or registration
- Product Flyers: Link to product pages, reviews, or special offers
- Restaurant Menus: Link to full menu, online ordering, or reviews
- Real Estate: Link to virtual tours, property details, or contact form